Keller Williams (KW), a major real estate group in the United States with over 180,000 agents and 1,100 offices globally, has recently integrated generative AI into their Command app. Operating on a franchise model, KW primarily targets franchise owners rather than end customers. The main revenue comes from these owners. To attract more franchise owners, KW aims to empower them and their agents to provide better services to end customers, thereby incentivizing more owners to join the network.
For franchisers like KW, using generative AI and issuing press releases is a strategy to attract potential new franchise owners and agents by demonstrating how joining KW can enhance their performance.
What role does generative AI play here?
Although the press release doesn’t detail the added features, it indicates that AI functions have been integrated into KW’s ‘Command’ app, significantly benefiting franchise owners and agents.
How does this AI boost their capabilities? The press release suggests that the AI enables agents to write better, more customized advertising copy, leading to higher quality leads at lower costs.
In other words, more accurate, cost-effective, and superior leads.
These benefits are likely elaborated in a business presentation, possibly available at upcoming franchise exhibitions. Let’s delve into the potential advantages of this feature.
At first glance, the addition of generative AI seems to enhance agents’ performance.
More importantly, the confidence in improved performance encourages agents to take the first step: using the app and its features, sending out advertisements, and engaging with customers.
So, what exactly does generative AI improve?
It significantly enhances ‘Franchisee Engagement’
Before the integration of AI, agents who downloaded the Command app were less proactive in activities like ad creation and client acquisition. Now, with AI, they can effortlessly create ads, increasing their likelihood of actively completing and submitting them. Although these ads likely undergo review by headquarters staff, the volume of ads received has potentially increased due to AI, enhancing the chances of ad improvement, market placement, and subsequent performance, which can then be promoted to others.
In essence, using generative AI in forms translates to automating form filling, transforming typically passive users into highly interactive ones.
In short, if you have a website with a form (and who doesn’t?), incorporating a generative AI feature can significantly boost your form completion rates.
Do you have a form? Employing AI to aid your form fillers can dramatically enhance the conversion rate of the same form. Mr. AI-squared can assist you in achieving this.”
